■ Background
ISO 10668 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.
ISO 20671 specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.
■
Practical Dictionary "Brand valuation"
This dictionary summarises the most important technical terms in brand valuation, based on ISO 10668, ISO 20671 and other documents.
■ Confirmation for clients: These valuation providers have been ISO 10668 certified by AS International Certification:
AT
■
European Brand Institute
[+ ISO 20671 certified]
CH
■
Adwired
■
BV4
DE
■
Batten & Company
■ Konzept & Markt [+ ISO 20671 certified]
■ IMWF
IN
■
EQUITOR
[+ ISO 20671 certified]
PT
■
OnStrategy
[+ ISO 20671 certified]
■
WISEMIX
UK
■ Brand Finance
[+ ISO 20671 certified]
■
Interbrand [+ ISO 20671 certified]
■ Selected media reports
■ Marke sticht Krise
■ Masterarbeit: Markenbewertung
■
Markenwert als Investitionskriterium
■ Interbrand’s valuation method ISO certified
■ European Brand Institute nach ISO auditiert
■ Brand Finance: Zertifizierung für Markenanalysten
■ IMWF ist ISO 10668-zertifiziert
■ AT-Markenwertstudie mit ISO-Methodik
■ Brand Finance: Certified brand (e)valuation
■ ISO-Norm für monetäre Markenbewertung
■ Markenbewertung mit ISO-Norm 10668
■ Markenanalyse nach ISO 20671
■ The financial value of a brand
■ Interbrand: Markenwertermittlung nach ISO
■ Brand Finance: Nation Brands ranking
■ Adwired: Markenmonitoring mit ISO-Zertifikat
■ WISEMIX: 1st ISO 10668 company in PT
■ BV4 erhält ISO-Zertifizierung
■ Ranking: Die wertvollsten Fußball-Marken
■ Inquiries
Dr. Holger Muehlbauer
Holger.Muehlbauer@ISO10668.Global