■ Background

ISO 10668 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.

ISO 20671 specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.

■ Practical Dictionary "Brand valuation"

This dictionary summarises the most important technical terms in brand valuation, based on ISO 10668, ISO 20671 and other documents.

■ These valuation providers have been ISO 10668 certified by AS International Certification

AT
■ European Brand Institute [+ ISO 20671 certified]

CH
■ Adwired
■ BV4

DE
■ Batten & Company

■ Konzept & Markt [+ ISO 20671 certified]

■ IMWF

■ SPIRIT for BRANDS

IN
■ EQUITOR [+ ISO 20671 certified]

PT
■ OnStrategy [+ ISO 20671 certified]
■ WISEMIX

UK
■ Brand Finance [+ ISO 20671 certified]
■ Interbrand [+ ISO 20671 certified]

■ Selected media reports

■ Marke sticht Krise

■ Masterarbeit: Markenbewertung

■ IMWF ist ISO 10668-zertifiziert

■ Markenbewertung mit ISO-Norm 10668

■ Inquiries

Dr. Holger Muehlbauer
Holger.Muehlbauer@ISO10668.Global